THE GREEN OPPORTUNITY, by Jennifer Kaplan.

A work in-progress, Kaplan is putting the finishing touches on her guide to going green for the small business owner who is looking to be cutting-edge, competitive, profitable, and eco-conscious (should be available next year).

The author, a professor of Marketing at Marymount University, is founder of Greenhance, a consulting firm for small business owners who want to incorporate green strategies into everything from recycling and cutting energy costs to green marketing and green employee benefits. (Prentice-Hall/Penguin, 2009)