According to The McKinsey Quarterly, the impulse to “go green” is spreading fast …

“but when it comes time to actually buying green goods, words and deeds often part ways. No more than 33 percent of the consumers in our survey say they are ready to buy green products or have already done so. In a 2007 Chain Store Age survey of 822 US consumers, only 25 percent of them report having bought any green product other than organic foods or energy-efficient lighting.

These numbers seem to reflect a pretty good startint point so I guess the glass is half full for this blogger. Check out the full article at http://tinyurl.com/5whno8.