Turn Off the Lights Or Talk to Your Customers!
Paul Hughes over at Topaz Partners reminds us of an important lesson from 2001 –
“Tough times, though, are not an excuse to stop talking to your customers and prospects. Now is the time to tell your story – loud and clear. Sure, watch the bottom line, but don’t pull back so far that it leaves your customers wondering what’s going on. You need to continue to get the word out…to reassure your customers that you are there for them. And now is the time to take advantage of all the cost effective tools available to get the word out. While it might not be time to do a big branding ad campaign, it certainly is the time to use your PR agency to leverage new communications techniques to get the word out. Your agency can help you do that.”