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| Understanding today’s environmentally aware consumer

Obama + Green Budget = Opportunity for Marketers

Gene Marks, writer and occasional columnist with BusinessWeek, writes that Obama:

“plans to invest $150 billion in clean energy technology over the next 10 years …Smart business owners will be following this money trail. And they won’t even need to be in the energy sector to benefit. They’ll just need to be selling and servicing those comanies that are in the sector. They’ll be changing their marketing, buying new lists, advertising in new places, and attending different conferences than before.”

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