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| Understanding today's environmentally aware consumer

Clean Energy buzzword of the day is WASTE

Imagine, this could actually be used for good

We have two growing problems in our world at the moment. First, we are using more and more energy and have to find ways to be more energy efficient. Second, we as a planet generate far too much waste and have to find better ways to dispose of or cut down on it.

Enter the notion of converting waste into energy. Are you kidding me? If this technology exists, why is it not making headlines from South Beach to Anchorage? Makes no sense. As in the case of many other renewable and sustainable ideas, technologies and concepts, it doesn’t make established big business any money and threatens the way that these corporations conduct their affairs. Sickening.

But here we are, sitting on the precipice of something special and exciting. And yet, just like the electric car, solar panels and other great green technology initiatives, waste to energy is not a mainstream practice, nor is it even common knowledge. We can’t drag our feet any longer. No more relenting to the status quo. We must act in the best interest to save the environment.

Now, admittedly, I am not an expert on the do’s and don’ts of the whole waste to energy process. But the fact that we can even read about it online makes you wonder why leaders of state are not more active in making this a widespread reality.

We’re talking about solving two problems with one process. And these aren’t little problems like potholes or long lines at the DMV. Solving an energy crisis and making use of our refuse is the most elementary of solutions, it’s not funny.

Mankind has a chance to really save the environment by pushing this issue to the forefront. We need strong leadership on this topic and strong consensus. Any haggling over various fine print will further delay the possibility of truly making a difference for our planet.

So let’s start talking funding and grants. Let’s start talking infrastructure and long term goals. Let’s turn back the clock on Mother Nature and let her feel young again. ^MR

There are 1 Comments to this article

Mike Poynton says:
06/15/2011

Nice blog, Matthew. It does truly make one wonder. And it’s not only our job, but our responsibility to bring ideas like this to the court of public opinion and to the forefront of public debate. Thanks for the post!

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