No private plane for 3rd Planet PR

Note: On June 3rd, 2011, Matthew Ross was named President of 3rd Planet PR, a division of Dime PR. Here is his 3rd Planet PR introductory blog entry.

The world renowned Hail to the Chief doesn’t play when I walk into a room, and I certainly don’t have any burly men in black suits protecting me. Yet, here I am, the new president of 3rd Planet PR. It’s a tremendous honor, but also an incredible opportunity.

Just as I state in my bio details, my background is in, well, everything! From Director of Communications to Journalist, from Media Strategist to Radio Host, I’ve been fortunate to experience a wide variety of industries, responsibilities and life lessons during my career.

In terms of my exposure to 3rd Planet, I learned about it from my esteemed colleague, parent agency DIME PR CEO Tim Williams. Point blank, to me, 3rd Planet PR represents the opportunity of a lifetime. It’s an agency well positioned to help lead the wave of green and clean consumerism and corporate responsibility for many years to come.

Every indication in today’s world points to being more eco-friendly, more energy-efficient and less consumptive. The government’s doling out grants and subsidies, world innovation in the green sector is at an all-time high and consumers are slowly changing their lifestyles. That’s where 3rd Planet comes in. Specializing in those that believe in the renewable, the cleaner and the lowering of all types of emissions, 3rd Planet PR’s job is to tell the world (through the media) all about the next big green thing.

So whether it’s a company specializing in recycled roofs, a business that can help produce electricity from our own backyards or a car that runs on vegetable oil, we’ll be there, helping to see these stories told.

Admittedly, I am not the most environmentally-active individual, but I’m learning and trying harder every day. That’s the thing about heading 3rd Planet; it’s making me a better person. Okay, maybe the last bit was a little over the top. But you get the idea. This is truly gratifying work in more ways than one.

So while there may not be any freshly paved  tennis court or government-paid private airplane rides in my near future as President of 3rd Planet PR, I am fine with it.

After all, how could anyone pave over nature’s landscape or condone such outlandish fuel consumption? See? I’m getting the hang of this thing already.