| Understanding today's environmentally aware consumer

PR and Media helping to change Green and Energy policy?

We’re moving the needle ever so slightly, we really are. Green and clean companies are making headway with consumers. Lawmakers are coming around with energy plans and grants. We can see renewable and sustainable initiatives popping up everywhere. But, how did we get to this new enlightened place? Surely, it wasn’t all about the lobbyists, was it?

As a professional green tech / clean tech public relations firm, we’d like to think that firms such as ours have played a role in the gradual shift to save the environment. We’re not saying that it’s been all about seeding stories with the media or coming up with earth-shaking ideas, but we do believe PR has played its part.

While we’re in the process of adding other success stories to our website, you needn’t look any further than the Junk Raft story that 3rd Planet PR helped to land on MSNBC a few years ago. It did wonders for the profile of the Algalita Marine Research Foundation and made politicians and others think.

The power of media outlets such as CNN, MSNBC, FOX and others CAN impact our environment indirectly, for the better. The old adage that one person can make a difference is so true. And in this case, it starts with a 3rd Planet PR associate pitching our clients to the world.  ^MR

Energy efficiency news at its finest

If it’s possible to be in love with a green news report, we at 3rd Planet PR think we are with this one. Apparently, the good people in New Jersey have a highly successful energy efficiency campaign ongoing, designed to create awareness among its citizens and really bring everyone into the ‘saving the environment’ discussion.

This Earth Techling report explains Project Porchlight, a state-wide energy efficient lighting initiative where volunteers pass out CFL bulbs and seek to replace the older, less energy efficient conventional light bulbs.

You see, now this is really doing something! This is being proactive, at a price that isn’t going to bankrupt the state. Incredibly, more than 1.5 million CFL bulbs will be passed out during this project.

But the great thing here is it’s not just about the bulbs. It’s about the promotion of a more eco-friendly lifestyle. The message of green technology and living greener is taken to the masses on a personal level.

We can only hope that other states follow suit. The expected collective energy savings of the project by citizens is being estimated at $86 million. That’s a whole lot of moolah. ^MR

Clean Energy buzzword of the day is WASTE

Imagine, this could actually be used for good

We have two growing problems in our world at the moment. First, we are using more and more energy and have to find ways to be more energy efficient. Second, we as a planet generate far too much waste and have to find better ways to dispose of or cut down on it.

Enter the notion of converting waste into energy. Are you kidding me? If this technology exists, why is it not making headlines from South Beach to Anchorage? Makes no sense. As in the case of many other renewable and sustainable ideas, technologies and concepts, it doesn’t make established big business any money and threatens the way that these corporations conduct their affairs. Sickening.

But here we are, sitting on the precipice of something special and exciting. And yet, just like the electric car, solar panels and other great green technology initiatives, waste to energy is not a mainstream practice, nor is it even common knowledge. We can’t drag our feet any longer. No more relenting to the status quo. We must act in the best interest to save the environment.

Now, admittedly, I am not an expert on the do’s and don’ts of the whole waste to energy process. But the fact that we can even read about it online makes you wonder why leaders of state are not more active in making this a widespread reality.

We’re talking about solving two problems with one process. And these aren’t little problems like potholes or long lines at the DMV. Solving an energy crisis and making use of our refuse is the most elementary of solutions, it’s not funny.

Mankind has a chance to really save the environment by pushing this issue to the forefront. We need strong leadership on this topic and strong consensus. Any haggling over various fine print will further delay the possibility of truly making a difference for our planet.

So let’s start talking funding and grants. Let’s start talking infrastructure and long term goals. Let’s turn back the clock on Mother Nature and let her feel young again. ^MR