| Understanding today's environmentally aware consumer

PR and Media helping to change Green and Energy policy?

We’re moving the needle ever so slightly, we really are. Green and clean companies are making headway with consumers. Lawmakers are coming around with energy plans and grants. We can see renewable and sustainable initiatives popping up everywhere. But, how did we get to this new enlightened place? Surely, it wasn’t all about the lobbyists, was it?

As a professional green tech / clean tech public relations firm, we’d like to think that firms such as ours have played a role in the gradual shift to save the environment. We’re not saying that it’s been all about seeding stories with the media or coming up with earth-shaking ideas, but we do believe PR has played its part.

While we’re in the process of adding other success stories to our website, you needn’t look any further than the Junk Raft story that 3rd Planet PR helped to land on MSNBC a few years ago. It did wonders for the profile of the Algalita Marine Research Foundation and made politicians and others think.

The power of media outlets such as CNN, MSNBC, FOX and others CAN impact our environment indirectly, for the better. The old adage that one person can make a difference is so true. And in this case, it starts with a 3rd Planet PR associate pitching our clients to the world.  ^MR

3rd Planet PR offers summer support to startup green companies

Summer. It’s usually about fun in the sun. But in the case of those that are braving our economy to launch something new, it’s all about stretching every dollar.

In a makeshift home office near you, somewhere there’s a man or woman with a green start-up business, trying to gain traction and get that first big break. Generally, new small to medium sized companies believe that they simply don’t have the budget to engage effective public relations services.

That’s where we come in. To celebrate the appointment of Matthew Ross as our new president, we’re offering new green themed businesses a 30% discount in services this summer. From June 21 until September 20, startups that secure the services of 3rd Planet PR will receive a sizable rate reduction.

“Why not start the new era of 3rd Planet PR off with a bang? If we really believe in the green and clean way of life, we should be ready to support innovation, initiative and ideas. And that means supporting the new kids on the block as well,” explains Matthew Ross.

Don’t worry. There isn’t any sales-y, gimmick-y name to the special. We’re not calling it a summer blowout and not everything must go.

Simply put, we believe in the continual birth of anti-aging remedies for our planet. We want to put  good people with good green ideas on the map.

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The Presidential Address?

No private plane for 3rd Planet PR

Note: On June 3rd, 2011, Matthew Ross was named President of 3rd Planet PR, a division of Dime PR. Here is his 3rd Planet PR introductory blog entry.

The world renowned Hail to the Chief doesn’t play when I walk into a room, and I certainly don’t have any burly men in black suits protecting me. Yet, here I am, the new president of 3rd Planet PR. It’s a tremendous honor, but also an incredible opportunity.

Just as I state in my bio details, my background is in, well, everything! From Director of Communications to Journalist, from Media Strategist to Radio Host, I’ve been fortunate to experience a wide variety of industries, responsibilities and life lessons during my career.

In terms of my exposure to 3rd Planet, I learned about it from my esteemed colleague, parent agency DIME PR CEO Tim Williams. Point blank, to me, 3rd Planet PR represents the opportunity of a lifetime. It’s an agency well positioned to help lead the wave of green and clean consumerism and corporate responsibility for many years to come.

Every indication in today’s world points to being more eco-friendly, more energy-efficient and less consumptive. The government’s doling out grants and subsidies, world innovation in the green sector is at an all-time high and consumers are slowly changing their lifestyles. That’s where 3rd Planet comes in. Specializing in those that believe in the renewable, the cleaner and the lowering of all types of emissions, 3rd Planet PR’s job is to tell the world (through the media) all about the next big green thing.

So whether it’s a company specializing in recycled roofs, a business that can help produce electricity from our own backyards or a car that runs on vegetable oil, we’ll be there, helping to see these stories told.

Admittedly, I am not the most environmentally-active individual, but I’m learning and trying harder every day. That’s the thing about heading 3rd Planet; it’s making me a better person. Okay, maybe the last bit was a little over the top. But you get the idea. This is truly gratifying work in more ways than one.

So while there may not be any freshly paved  tennis court or government-paid private airplane rides in my near future as President of 3rd Planet PR, I am fine with it.

After all, how could anyone pave over nature’s landscape or condone such outlandish fuel consumption? See? I’m getting the hang of this thing already.