logo
| Understanding today’s environmentally aware consumer

Hispanic Moms and Sustainability Shopping?

Do Hispanic mothers use green products? How do their attitudes about sustainability compare with those of non-Hispanic mothers? In a new study by ResearchAndMarkets (www.researchandmarkets.com/research/385ed1/marketing_to_hispa), entitled, “Marketing to Hispanic Moms in the United States 2008,” the authors attempt to answer these questions. I’m waiting to get my hands on the report and will publish the answers as soon as possible.